First, as a disclaimer, we have nothing to do with the release of this record. Ian Rogers is one of those people who knows whats up. His company, Topspin Media does some pretty impressive work with direct to fan marketing and distribution. If you aren’t familiar with their work, you should be.
His latest endeavor is co-managing the Get Busy Committee. Anyway, he’s got a great series of posts over at FISTFULAYEN documenting their process of marketing the record.
A very interesting read. Especially if you like USB sticks in the shape of UZIs.